What, why, when and how

THIS is how we work:

  1. We meet and aim to understand your tone, style and personality
  2. You tell us your objectives for any written content
  3. We aim to understand your audience and the message you want them to hear
  4. We produce an initial draft for discussion and approval
  5. The copy is finalised and ready for action!

We will…

  • Use language that people can read, absorb and understand
  • Avoid cliché, jargon, corporate speak and hyberbole
  • Always try to make you sound authentic, sincere and accessible
We will not…
  • Adopt an attitude of “we know best”, but we will advise you on the best way to sound good
  • Use language that cannot be understood with one reading
  • Print, publish or distribute anything without your approval.
We look forward to working with you.
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